Experience The #LuscentraEffect And Say Goodbye To Hard Water

Who: mindful, cruelty-free and research-backed shower heads

Here’s why we were born:

  • To bring mindful and research-backed technology that can live in your bathroom, keeping you happy and nourished
  • To filter out and trap all the pesky contaminants in your water
  • To transform your showers into a spa-like experience while saving up to 30% of water
  • To promote clean water access, we donate Rs. 100 to charity water from sale of every starter kit

What: Get into your water before it gets onto you

  • Water can consist of bacteria, chemicals, magnesium, chlorine, limescale, rust and other impurities you can’t even pronounce
  • 70% of India uses hard water every day in their bathrooms, while cooking, and even for farming
  • India scored a rank of 120 among 122 nations in the water quality index
  • India is the 13th water stressed country in the world facing challenges to related to water wastage

Why: Shower-care essentials with Vitamin C

Here’s why #LuscentraEffect:

Skin damage can occur simply because of your water. Our vitamin C capsules remove up to 99% of chlorine, fight off psoriasis, eczema, dryness and acne. Our microfiber cloth effectively captures rust, limescale, and various heavy metals and impurities, while the antibacterial ceramic balls prevent bacterial growth.

  • Hair follicles and hair tips can be left dry, filled with dandruff, develop scalp psoriasis or balding, and may change hair colour due to hard water
  • Health and mental well-being can be transformed by producing 4,21,000 negative ions, balancing pH levels, enhancing blood flow, improving respiration, increasing water pressure by 6x and saving 30% of your water with each shower
  • We are USA FDA-approved

When: Timing is key

Here’s when you need to refill:

  • A quick DIY, easy-to-install shower system for clean and silky water for days while promoting water-saving right from day 1
  • Hard water levels may vary across borders, requiring you to refill your filters and capsules within a span of 30 to 90 days
  • Our packages are environment-friendly, making it good for our planet, and for you.

70%+ of India Uses Hard Water

What is Hard Water?

Here’s what you need to know:

  • What is it: water that contains a high concentration of minerals, primarily calcium, copper, magnesium, chlorine, rust and other impurities
  • How does it develop: it is formed when water passes through rocks and picks up these minerals, resulting in higher mineral content that prevails in our taps
  • What it does: it can lead to limescale buildup, and also leave residue on your skin and hair leading to adverse issues

Why is Chlorine in your water detrimental?

Here’s why you need to be careful:

  • What is it: chlorine is added as a disinfectant to kill harmful bacteria, viruses, and other microorganisms that can be present in your shower water
  • How is it harmful: excessive exposure to chlorine strips away natural oils from hair and skin, can have unpleasant odors and may cause skin and eye irritation, itchiness, dryness, eczema, rashes, premature aging and psoriasis
  • What it does: it can turn into gas due to the heat and steam, and breathing it in can irritate the respiratory system, triggering asthma or Allergies

A Deeper Dive Into The Hazardous Effects

How does Hard Water affect you?

Hard water is rich in minerals like calcium and magnesium, and is common in areas with wells or springs. It can cause pipe clogs, appliance damage, and leave hair, skin, and nails dry or damaged.

How does Chlorine affect you?

Chlorine shower strip away natural oils, causing dryness, irritation, and premature aging.

How does Rust affect you?

Rust occurs when iron reacts with oxygen in air or water. It’s common in homes with well water or aging plumbing systems, where high iron levels can cause rust to leach off pipes and contaminate tap water. Rust in your water can cause discolouration, dryness and irritation, dullness in your hair and skin.

The Hard Water Battle With Your Skin And Hair

  • SKIN

    Skin issues like psoriasis, eczema, pore congestion, bumps, itchiness, flakiness, acne and soap scum build up due to hard water, which in turn removes moisture and natural oils from your skin

  • HAIR

    Hair issues like dandruff, split-ends, thinning, hair breakage, scalp psoriasis, dullness, dry tips, discoloration, balding and acne excoriée build up due to hard water, which in turn leads to grease and brittleness

  • WELL-BEING

    Health issues like low respiration, inadequate blood flow and stress and even asthma can be cured with production of negative ions, which in turn leads to physical well-being

Our Scientific Solution

  • Hand-held & Wall Mount Shower heads

    Our innovative triangular holes unleash water pressure that's 6x more than that of an ordinary shower head while saving up to 30%. They also release 4,21,000 negative ions per 1 cc of water, creating a high-pressure flow

  • Vitamin C Capsules

    Our capsules are infused with Vitamin C equivalent to 3000 lemons blended with essential oils, delightful floral scents that create a soothing aromatherapy experience, removing up to 99% of chlorine, leaving your hair and skin happy and nourished

  • Antibacterial Ceramic Balls & Microfiber Cloth Filters

    Our silky water flow is with the help of our filters which trap and eliminate rust, dirt, lime scale build-up, heavy metals, and prevent bacterial growth, keeping your experience refreshing and clean

Before And After Filtration

Scientific experiments showcasing Luscentra Effect

Scientific Experiments showcasing Luscentra Effect

Luscentra VS Other Brands

Who Will Love The #LuscentraEffect?

Individuals With Skin Issues

Our shower heads tackle flaky skin, psoriasis, eczema, dryness, itchiness, and more. We are a 'skin savior' for those craving nourishment and a fresh, clean vibe. With antibacterial filters that prevent bacterial growth, our microfiber cloth traps rust, limescale buildup and heavy metals. Our vitamin C capsules remove up to 99% of Chlorine, making it a perfect match for individuals battling skin issues or dealing with hard water issues.

Individuals With Hair Issues

Our shower heads are your all-in-one solution for hair issues.
Transform dry, dull hair, combat scalp psoriasis, hair fall, dandruff and itchiness. With an innovative triangular hole technology, antibacterial filters and Vitamin C capsules, we fight all hard water troubles and deliver enhanced water pressure and softness.

Individuals Embracing Healthy Nails

Our shower heads create a spa-like experience with clean and silky water, enriched with negative ions that combat nail breakage, comprised growth and more. Our antibacterial filters act as protective shields, trapping rust and impurities, ensuring your nails receive the utmost care and rejuvenation, leaving you with beautiful, healthy nails you'll love to show off!

Pregnant Women

Our shower heads are the perfect solution for mothers, offering a soothing water flow that effectively traps rust and other chemicals that can impact health, belly dryness and appearance. With user-friendly filters and an easy installation system, we provide a delightful aromatherapy experience and physical well-being through the production of 4,21,000 negative ions, and scented vitamin C capsules, which pregnant women particularly enjoy.

Babies

Our shower heads are perfect for baby baths. With a gentle and soothing water flow, aromatherapy and production of 4,21,000 Negative Ions, we are designed to create a safe environment for delicate and sensitive skin, reducing the risks of chlorine exposure and skin irritations. Our filtration system and all-natural capsules trap rust and impurities, ensuring a clean and pure shower experience for the little ones.

Pets

Our handheld shower head has got pet-friendly flexibility and a built-in filtration system that kicks up to 99% of chlorine to the curb, traps rust and other impurities, giving you safe and clean bathing vibes. Our all-natural Vitamin C capsules and Negative Ions work together to reduce chemical exposure and take your pet’s shower experience to the next level.

Insider Tips From Luscentra

Reduce your shower time

Apart from saving water, aiming for a shower time of 5-10 minutes can also help reduce the amount of chlorine and other chemicals that come in contact with your skin and hair.

Stay hydrated

Drinking enough water is essential for keeping your skin and hair healthy and hydrated.

Use low-medium water temperature

Showering with lukewarm or cool water can help prevent hot water from stripping your skin of its natural oils, leaving it dry and itchy.

Eat protein

Including ample protein in your diet can promote strong and healthy hair, minimizing the chances of breakage and split ends. Choose protein-rich foods such as lean meats, fish, legumes, and nuts

Use sunscreen daily

Shield your skin from UV rays with SPF 30+ sunscreen. Prior to going outdoors, apply it to your face, neck, and exposed body areas.

Moisturize your skin

For soft and supple skin, apply a moisturizing cream or lotion after your spa-like Luscentra shower

Don’t shampoo everyday

Shampooing your hair every day can strip it of its natural oils, leaving it dry and brittle. Shampoo every second day or weekly instead.

Reduce the usage of heat appliances

Try to limit your use of heat styling tools such as hair straighteners and curling irons, or use a heat protectant spray before styling, to avoid damaging your hair and making it more prone to breakage and split ends.

Reference Links

[1] Scale of Water Hardness
https://h2ocare.com/showering-hard-water/

[2] Where India stands with its Hard Water Levels
https://www.orfonline.org/expert-speak/quality-of-water-in-indias-state-capitals-58308/

[3] Adverse Effects of Hard Water on your Hair, Skin, Nails & Well-being
https://www.gq.com/story/hard-water-hair-skin

[4] Department of Water Resources of India
https://jalshakti-dowr.gov.in/

[5] What causes water to become Hard?
https://www.healthline.com/health/hard-water-and-soft-water#how-to-tell-the-difference